Advantest’s Virtual Presence at SEMICON Japan 2020 Demonstrates Continued Industry Leadership

For the first time in 50 years, SEMICON Japan commenced as a virtual trade show in 2020.  This online event, which took place from December 11-18, provided a COVID-safe venue for innovative leaders to demonstrate their technology excellence and thought leadership in the semiconductor industry.

Returning as a gold sponsor, Advantest supported the SMART Mobility and SMART Workforce programs, along with Mirai College, an industry research event for university and graduate students. Advantest’s Koichi Tsukui, managing executive officer, also gave opening remarks at SMART Mobility 2, which featured executive speakers from Bosch and MIRISE Technologies discussing the evolution of autonomous driving and semiconductor technologies.

Advantest’s virtual booth showcased more than a dozen test solutions on digital display. This included new products such as the V93000 EXA Scale™  SoC test system; T2000 modules for CMOS image capture, digital and power supply; Advantest Cloud Solutions™, a cloud-based ecosystem enabling users to manage test data; and lastly, the H5620 high-productivity memory tester with integrated burn-in and memory-cell test functions—all in one system.

Additionally, Markus Knoch, Advantest’s director of product marketing, delivered a technical presentation “Testing in the Age of Exascale Computing,” and discussed the various challenges for testing future high-performance computation devices. 

Despite its online format, SEMICON Japan 2020 was another important opportunity for Advantest to demonstrate industry leadership, share valuable information and best practices with customers, and support the future semiconductor industry workforce.

SEMICON Japan Virtual lobby entrance.

Advantest’s virtual booth.

Advantest’s V93000 EXA Scale™ product showcase.

A Flexible Approach to Advantest’s Technical Seminars Yields Success

Advantest’s annual Technical Seminar series in Asia took on many forms in 2020:  hybrid, in-person and virtual. Despite ongoing COVID-19 challenges, Advantest regions took strategic measures to cross-collaborate and organize successful customer events across the globe. While each seminar included multiple topics, all highlighted Advantest’s new V93000 EXA Scale^TM SoC test system.

Advantest’s 2020 Taiwan Technical Seminar took place for the first time as a hybrid event, setting an all-time high attendance record of nearly 300 customers. To ensure a safe environment, COVID-19 precautions were taken such as requiring masks, taking temperatures and arranging seating to maintain social distancing. Participants had the opportunity to attend technical presentations from both in-person and remote presenters and talk with Advantest product experts at interactive technology kiosks as well as participate in games and prize drawings.

Advantest’s 2020 China Technical Seminars took place as in-person events in three locations — Shanghai, Beijing and Shenzhen – with nearly 500 customers in attendance. Similar COVID-19 precautions, like wearing masks, were taken to protect participants while allowing them to enjoy an informative event in-person. 

Advantest’s 2020 Singapore Technical Seminar went fully virtual with more than 200 attendees. The seminar incorporated an innovative variety of approaches, including live presentations and kiosk sessions with local presenters, pre-recorded presentations with live Q&A, and educational videos of Advantest’s labs in Germany. The event concluded with a virtual lucky draw using an online prize wheel. 

Advantest thanks the many customers who attended and continued to support the annual technical seminars late last year, in all their flexible formats.

Gallery Images

Seminar attendees during general session (Taiwan).

Technology kiosk interaction between Advantest staff and attendees (China).

Virtual general session room with seminar agenda (Singapore).

Virtual Flash Memory Summit 2020 Affords Advantest Opportunity to Share New Flash and SSD Test Solutions

By Jess Nguyen

Like most industry conferences last year, Flash Memory Summit 2020 went virtual for the first time on November 10-12, 2020, giving Advantest the opportunity to demonstrate its support of the storage and memory test industry. Advantest’s product showcase theme, End-to-End Flash and SSD Test Solutions, was reinforced by its virtual exhibit featuring cutting-edge MPT3000 and T5800 series memory testers. 

Advantest experts strategically leveraged digital collateral such as product videos, panels, and images to exhibit the latest product information to more than 3,000 conference attendees. With nearly all industry events going virtual this year, continuously learning how to adapt to an on-screen conference environment provided Advantest with imperative insight on how to effectively engage with strategic customers and prospective customers online.

As the world continues to navigate the uncertainty of COVID-19, Advantest is determined to continue fostering its valuable relationships with its customers, partners, and employees. Advantest hopes to see you at next year’s Flash Memory Summit, currently scheduled for August 3-5, 2021 in Santa Clara, California.